Juliette Has a Gun
Born into the world of fashion and fragrance, Romano Ricci, described as fragrance's new Rock Star, wanted to prove he could succeed by himself and create his own universe.
He launched "Juliette has a gun" in December 2006, an original fragrance brand dedicated to women. In Ricci's mind, the innocent Juliet of Shakespeare is transported to the 21st century with a gun. A metaphor for the perfume, weapon of seduction, or simple accessory of bluff, the “Gun” symbolizes the liberation of women from men, perhaps with an aftertaste of revenge.